The Hunger Games Mockingjay - Part 1 (2014, Francis Lawrence)

The Hunger Games Games Mockingjay Trailer: 

Conventions

. It begins with showing the title 'Lionsgate' in flashes.

. There is not a great contrast of colours, the scenes are shown as dark and sections of scenes are put together in fast images to dramatic music.

. Exhilarating action scenes are shown with shooting of weapons with the technical use of CGI to provide realistic explosions.

. Scenes of characters talking are often one liners which creates a dramatic effect.

. Towards the end of trailer shown in big bold letters is the release date 'November 21'. This is effective as it reminds the audience of the release date which creates excitement and attracts a larger audience. In the background of this is the 'Hunger Games Whistle' which plays a significant part within the movie.

My opinion

I think the target audience of this movie is for anybody aged 12 onwards that is interested in fantasy science films. The distributor has targeted the audience through the main character being a teenager. My personal response to the trailer is that it makes me want to watch the movie.